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Personal areaEvery year in early autumn Apple holds its event where it presents new iPhones, Apple Watches, and iPads. This year wasn’t an exclusion. But yesterday’s presentation didn’t result in Apple stock growth, and here’s why.
Apple has presented several new models of already familiar products:
Seems like a fair trade, isn’t it? Lots of new products and decent improvements, but that’s now quite true. The thing is this presentation didn’t show us anything truly special, new, or at least some huge update on any of the products. Instead, we had got some minor updates on both hardware and software parts.
First, the expectations were already in the price, and as you can see on the chart below, Apple stock prices have been surging in anticipation and managed to make a new all-time high.
Second, we consider the consequences of this event as weak. Without any “revolutionary” products have been shown, only new iPad Mini (that is lovely) and an Apple Watch with a mesmerizing screen can generate enough revenue for the company, thus, the target price for Apple now can move lower as the company might generate less income in the future.
Let’s look at the chart to analyze its further movements. Apple had a false breakout of the channel and now has a chance to plunge to the middle or the lower border of it before the uptrend continuation.
Apple daily chart
Support: 145.0; 140.0; 130.0
Resistance: 155.0; 160.0
